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A1 Zone wins IPRA Golden World Award for the best global event

We are thrilled to announce that the IPRA (International Public Relations Association) has chosen our A1 Zone from last year’s Reboot InfoGamer as the best global event in the Inhouse category under the Event Management section!

What this means for A1 Adria League?

Winning the prestigious IPRA Golden World Award for the A1 Zone project at Reboot Infogamer is immensely significant for A1 Adria League. This achievement boosts our visibility, reputation, and credibility, while also strengthening our community and business.

The IPRA Golden World Award is among the top honors in the public relations field. Receiving this accolade shines a spotlight on A1 Adria League, both within the industry and to the public. This recognition solidifies our position as a leading force in the regional esports sector. Recognition as outstanding means that the A1 Zone project, and consequently A1 Adria League, meets the highest international standards. This builds trust among our participants, viewers, and potential partners. Credibility is crucial for long-term success, and this award confirms that A1 Adria League adheres to the highest standards of professionalism and quality.

A1 Adria League serves not only as an esports competition but also as a platform that brings together players, fans, and content creators from across the region. This award significantly motivates everyone involved, from organizers to players, by acknowledging their hard work. Such recognition boosts interest in participating in the league, whether as competitors, viewers, or sponsors. A strong and engaged community is essential for the success of any esports project, and this award fosters further development and community cohesion.

We deeply appreciate your unwavering support and dedication. Winning the IPRA Golden World Award is a testament to the hard work and passion of each one of you. Thank you for being a crucial part of our journey and helping us achieve this remarkable milestone. We eagerly anticipate continuing this journey together and reaching even greater heights!

 

About the IPRA and the Golden World Awards

IPRA, founded in 1955, is the leading global network for PR professionals, aiming to advance trusted communication and ethical public relations through networking, a code of conduct, and intellectual leadership.

The annual IPRA Golden World Awards (GWA), established in 1990, recognize excellence in public relations globally. Award recipients take pride in meeting international standards. The Global Contribution Award honors campaigns meeting one of the UN’s 17 Sustainable Development Goals. Also, the IPRA Grand Prix for Excellence awards the highest standard entry each year. The GWA is the only truly global PR award.

Building a Safer Digital Landscape

In today’s digital era, the internet and video games have become integral parts of our daily lives, particularly among young individuals. However, with their growing popularity, an alarming issue has emerged – toxicity. Recently, a round table discussion titled “Fostering Responsible Online Behavior” was held at the A1 Adria League Finals during the Reboot Games Weekend as part of the #BoljiOnline campaign. Experts and enthusiasts from diverse backgrounds discussed crucial topics, such as the minimum age for social media profiles, responsible conduct on the internet and in multiplayer video games, and ways to educate individuals about creating a safer online environment.

Toxicity is a raising issue

Responsible behavior, as defined by Martina Nikolić from the Center for Safer Internet, entails actions that do not harm oneself or others. In contrast, behavior aimed at causing harm, including toxicity, is considered a form of online violence. Whether it occurs on social media platforms, internet communities, or during multiplayer gaming sessions, addressing these issues and enhancing education are crucial for creating a safer digital space for everyone.

Ena Lucija Kovač, co-founder of Zagreb Tekken Showdown and an esports tournament organizer, mentioned commendable preventive measures in video games like League of Legends and Valorant. However, Martina pointed out that the situation on social media platforms remains far from ideal. Alarmingly, according to DeShame research conducted in collaboration with A1 Hrvatska by the Center for Safer Internet, half of high school students do not report instances of online sexual harassment. Additionally, merely blocking abusive users, which constitutes the response of the other half, falls short of effectively deterring such misconduct.

Addressing these challenges requires education. Luka Karlić, a student from PMF, lamented the lack of focus on such matters during his high school education. Comprehensive education targeting not only youngsters but also parents, students, esports organizers, moderators, and internet community leaders is essential. The Center for Safer Internet offers various educational resources on its official website, www.csi.hr, and has developed a specialized page, https://influensajodgovorno.hr/, to tackle these issues.

Promoting responsible behavior

Promoting responsible behavior on the internet does not mean implementing categorical bans. Prohibiting communication in online multiplayer games would stifle the crucial social aspect that fosters camaraderie and friendship. Similarly, enforcing total internet and social media bans can have unintended consequences. Instead, empowering younger individuals through education and communication, with guidance from responsible adults, is the path towards a safer digital environment.

In the event of encountering any form of electronic harassment or violence on any platform, individuals are encouraged to reach out to the Center for Safer Internet via their anonymous hotline at 0800 606 606 or through their official social media profiles.

By collectively embracing the responsibility of nurturing responsible online behavior, we can shape a digital world that is respectful, inclusive, and secure for all users.